The Story Behind Our Name

 

We are a jewelry brand created by yours truly, a first generation Latina, with the intention of paying homage to my mother and our roots.

The name Coqueta has a nostalgic sense of comfort for us, Growing up my mom used the word “Coqueta” in a form of endearment or to express “how pretty we looked when we did our hair, wore cute outfits & put our jewelry on. Coqueta is a fun wordplay to describe “hoop earrings” in Spanish so it all tide in together so perfectly.

We have created a brand that stands out because we truly have made a connection with our community. It has given us the opportunity to share stories, to really share space with other women, & celebrate our upbringing with carefully chosen pieces of Jewelry. We’ve been witnesses to grand daughter’s buy for their grandmothers & young girls getting their first pair of hoops with us. From our bangles to our vintage basket hoops; our pieces speak to our generation & those of the past which is truly special.

I bring you Coqueta Collective rooted in the beautiful city of Boyle Heights. Every piece is uniquely chosen to bring out the Confident, Empowered, Coqueta in you. Let's grow together.

Thank you for being part of our story. 

Forever Grateful,

Susy